Eight Heads HighHATOBelli GalleryMilan, from 9 April to 13 July 2019Curated by Emanuele Bonetti and Loredana BontempiOpening: Tuesday 9 April, 6:30 pmeightheadshigh.hato.co
In Milan, from 9 April to 13 July 2019, Belli Gallery presents the interactive installation "Eight Heads High" by HATO, which combines graphic with participatory design.
The exhibition, curated by Emanuele Bonetti and Loredana Bontempi, builds a reflection through a digital and contemporary eye on Humanism in Italy and the proportions of the human body.
The creative studio HATO interprets the centrality of the famous "Vitruvian Man" (around 1490) by Leonardo da Vinci, inviting the public to participate with its own body to the designing of a typeface.
The immersive installation involves visitors of all ages, making them protagonists of an innovative way of accessible and open design. Their different movements and poses are captured to become the letters of the final alphabet, from which the type will take shape.
In addition, an online experience launched at the same time on the website eightheadshigh.hato.co allows to contribute from everywhere to an even more extensive database of type.
According to the philosophy of HATO, the practice of graphic design must be oriented to stimulate people's creativity and above all to provide the tools to express it.
Inspired by the history of Italian art since mid-fourteenth century to the present, the experimental project "Eight Heads High" stands out for its multidisciplinary approach to design, which combines architecture, science, performance and dance. This follows the research field that HATO carries out with "Playtotype", a method of making, playing and learning with the aim of maximizing the creative abilities of those who interact.
On the occasion of the Milan Design Week, from 10 to 13 April, the graphic design gallery is extraordinarily open every day.
HATO is a creative studio based in London and Hong Kong. Its work is focused on the impact of design on society and people. Changing the world is possible if everyone can communicate and HATO designs the tools and processes to allow everyone to do it with ease and fun.
www.hato.co / Instagram @studiohato
BELLI GALLERY is the first gallery in Milan of graphic design. Inaugurated in 2018, it is a curatorial project of Parcodiyellowstone, a Milanese graphic design studio founded in 2010. With a view to promoting contemporary graphic design practices, it offers an international program with exhibitions, meetings, presentations and workshops. Furthermore, the space houses a small bookshop.
www.belli.gallery / www.parcodiyellowstone.it
Eight Heads High
Milan, from 9 April to 13 July 2019
Opening: Tuesday 9 April, 6:30 pm
Special opening Milan Design Week: Wednesday 10 - Friday 12, 9:00 am - 6:00 pm; Saturday 13 April, 11:00 am - 8:00 pm
Hours: Thursday and Friday 2:30 - 8:00 pm, Saturday 11:00 am - 8:00 pm; from Sunday to Wednesday closed
Viale Cassala 9
+39 02 02 36799381
email@example.com / Emanuele Bonetti
firstname.lastname@example.org / Loredana Bontempi
Facebook / Instagram @belli.gallery
Project by HATO
Produced by Belli Gallery
Curated by Emanuele Bonetti and Loredana Bontempi
Set-up by Parcodiyellowstone and HATO
Technical Sponsors: Fedrigoni, Litogì
Press Office: THE KNACK STUDIO - Tamara Lorenzi
+39 347 0712934 - email@example.com
firstname.lastname@example.org - www.theknackstudio.com